I’m looking forward to getting started. There are a lot of cool people contributing to this project: from design students, to philosophers and data scientists. I’d encourage you to join the Slack group and connect by clicking here
So — we’ve got the research question defined in the brief. Click here to remind yourself. In short, our question is:
How can organisations go about the cultural transformation required to make the most of the digital transformation?
How do we get started?
This methodology is an ‘Insight Sprint’. A few reflections on the Insight Sprint ‘mindset’ should help us get going:
- It’s about embracing vulnerability — sharing fragmentary thoughts-in-progress
- It’s about being concise
- It’s about being agile
- It’s about provoking conversation
So , with this in mind, the best way to start is by outlining some…
Keywords
Keywords is a method defined by the godfather of cultural studies, Raymond Williams. It was in his 1976 book Keywords: A Vocabulary of Culture and Society that he famously declared that the word ‘culture is one of the two or three most complicated words in the English language’.
What would he say if he was still around today??
Following his style, I have taken each of the five challenges from the brief and jotted down a few keywords that have resonance for me. I’ll unpack these over the course of the sprint. Let me know your thoughts…
CULTURAL LOGIC: Articulate the cultural logic of our time — the way we relate to each other and to the world
- Authenticity
- Metamodernism
DEEP COLLABORATION: How to bring diverse mindsets together to solve our biggest cultural and commercial challenges
- Ecosystem
- Community
NEW TOOLS: Using the humanities and the arts to boost creativity, lateral thinking and emotional intelligence
- Design Thinking
- Critical Theory
- Digital Humanities
METRICS AND ACTION: Build a strategic template and metrics to achieve action and impact
- Sustainability
- Post-capitalism
- Mindsets
Am I missing anything important? Do any of these trigger any thoughts?
THE NEXT ARTICLE EXPLORES THE CONCEPT OF KEYWORDS IN MORE DEPTH: CLICK HERE TO READ
